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Infinite Possibilities One Lure at a Time

Family Owned Small Business

Made to order, handcrafted with care in Wisconsin

Perfect Hookup with Big BRU's Jigs

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Ways to Choose Your Bait

MAXX'S ORIGINALS

Custom lures designed to reel 'em in! Shop from our array of hand-poured or injected, bright colored lure lines inspired by memories on the lake! Made to order in all Maxx's soft bait styles.

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Custom Color

Lab

Custom lures tailored to your imagination! Choose from our variety of colors, flakes, embellishments, and Maxx's soft bait styles to create your own lures!

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BIG BRU'S 

Jigs

Experience the thrill of the catch with Big BRU’S jigs.  Each jig is personally handcrafted…perfect for any angler…we have a variety of jig types, weights, colors and skirts.

Custom Jig Factory

Catching fish with a jig YOU designed. Choose a jig style, hook size, paint, eyes, and skirt (if you desire). I will handcraft YOUR creations. Fishing has just gotten better.

Coming Soon!

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